One of the best ways to keep a company in the public eye is by making brief announcements on a regular basis in public forums where many people can receive the announcements. In the world today, there are many platforms that can be used by a company to make announcements on a regular basis. One of the most popular is social media. There are various social media platforms that a company can choose from to get messages out to the public.
While social media has millions of people that communicate using social media on a daily basis, there are several time tested methods that companies can use to get the word out about company related information other than social media. One of the most effective ways is the press release. A press release gives a company a set structure to use to send out communication with the public, but the company controls the communication.
However, there are times when press releases are used for different purposes. GTL sent out a press release to offer its side of the story regarding a disagreement with Securus Technologies. The disagreement concerned technology ownership. In the press release, GTL made several allegations against Securus Technologies concerning the technology ownership disagreement.
In an effort to defend itself against the allegations stated by GTL, Securus Technologies sent out a press release that let the public know that the allegations made by GTL were unfounded. Also, the press release went into detail regarding each allegation and stated specifically what was wrong with each allegation.
I feel that Securus Technologies was placed in an unfair situation, but the company did well in how it approached defending itself against the allegations. Securus Technologies dealt with the situation in a professional manner.
Securus Technologies provides technology related services and products to companies in the public safety market.