Success at a business management position requires agility and skill. Chuck Porter, the only remaining fellow of the three co-founders of MDC Partners, has praised Lori Senecal performance at her position. Lori is said to retire from her position as the Global Chief Executive Officer for CP&B after serving almost three years beginning March 2015. Talking on the issue, Lori says that she is ready for a retirement after a great and fulfilling run.
She recounts her owe in the leadership opportunities that she received in the US. Raised in Canada, Lori Senecal has served in high positions for some reputable organization. Before joining CP&B, Senecal had been CEO and president of KBS. She recounts that her name making it on KBS’ door was a remarkable achievement. She has also led McCann New York as president.
At CP&B, Porter refers to her methods as ‘genius’ and says that Lori’s performance superseded his expectations. While running the organization, some remarkable landings which highlight her career have been made. The American Airline account still baffles advertising agencies who lost to CP&B. 25 years after a lasting relationship, TM Advertising in 2015 lost American as their client to CP&B.
By 2016 Lori had made it in the Agency Executives to Watch and had secured a position in the Women to Watch in 2014 by Ad Age. Porter is quick to notice that Lori has successfully demonstrated communication and management structures that fit and works for the company.
The McGill University graduate is an established technology solution expert offering innovative approaches to issues at the workplace. She has pioneered various marketing and advertising techniques and is renowned for her knowledge in the field. Her rise to CP&B executive leadership was prompted by her popularity and excellence in the ad industry.
The youngest of four sisters, Lori honed her leadership skills as a gymnastics coach. Failure to enter the team prompted her to participate in other ways, therefore developing some of her most practical skills while coaching. Lori says her relentlessness has led to being successful.
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