Nathaniel Ru has been able to cover a lot of ground in a short amount of time. It appears that he is moving at lightning speed with all of the growth that has occurred with his restaurant franchise Sweetgreen. This is a company that has been able to connect with a lot of young millennial consumers that we’re looking for a change.
Nathaniel Ru has been able to cover a lot of ground in a short amount of time. It appears that he is moving at lightning speed with all of the growth that has occurred with his restaurant franchise Sweetgreen. This is a company that has been able to connect with a lot of young consumers that were looking for a change in fast food as they knew it. What Nicholas Jammet, Johnathan Newman and Nathaniel Ru have managed to do is focus on a vision that would include fresh vegetables and technology-driven ordering through mobile apps.
When Nathaniel Ru made a decision to connect with consumers he wanted to have something that would be different from what his adversaries were doing. He has taken many routes to branch out from what the competition offers by creating a mobile app. Nathaniel also connected with consumers through an innovative first step with creating a couple of cashless restaurants. Both of these concepts focused on more technology behind the scenes in the restaurant business, and this is a good thing for the young crowd that Nathaniel is trying to reach.
Nathaniel Ru and other co-founders of Sweetgreen wanted this food chain to be something that was trendy. They wanted to appeal to the young crowd, and they have done this quite well with the mobile app and the Sweetgreen Music Festival. These are just a few of the areas where the youth are connected to Sweetgreen, and these concepts appear to be buzz-worthy type things that spun a great amount of social media about this restaurant.
For Nathaniel Ru it is a good idea to be several steps ahead of the game. That appears to be what he has always been able to do and that is why he has been so successful. He has never waited around or even tried to follow what his competitors were doing. From the very start Nathaniel was an original, and his originality has given him a good way to compete with the larger companies.
Follow Nathaniel Ru on twitter @nathanielru.