Taking a global company to greater heights requires a well-calculated move that may at times be controversial but one that is sure to work. This seems to be the case of Lori Senecal, a powerful businesswoman that has proved to be the go-to person when it comes to making critical transitions in business. She is a ‘shy introvert’ who is more than conventional at the positions that she has held in the present and the past. According to PRNewsWire, the Chairman of CP+B reiterates that he would never have picked a better candidate to head the award winning company. Lori is a refreshing addition to a business that would have regularly worked with an emoted leader providing a cooler image yet very professional. She is always known to wear black and occasional navy blues which is more than a statement for her. She was appointed the CEO of MDC working in two of the most priced shops; reports Campaignlive. Today, CP+B and KBS, is the top leader due to her successful runs. She is also a firm believer in elevating women professionals and did so after taking her position at Crispin.
One of the things that stand out about Lori Senecal is her dedication to results and profitability. She is a no-nonsense stern leader that is also soft spoken, but a force to reckon with. Many journalists that have had a chance to interview her present the image of a woman that takes a less flashy approach which is supposedly one of the reasons why her deals go through. Her go-to meeting place in New York is the Library at the Crosby Street in SoHo.
Some of the main players in CP+B include Domino’s Pizza, Nestle, Coca-Cola, and BMW. Lori was able to turn KBS from a 200+ people company to a 900+ people agency that is fully functional. Her strengths are in innovation and the ability to fuse cutting edge technology alongside good governance to provide results. Her strength has also shown is handling people with a clear-cut approach that some may view as non-lenient. The management felt that they needed to upgrade and empower the staff which is one of the main reasons that Lori has maintained all her leadership roles at the company. MDC is one of the greatest companies when it comes to advertising and the only company that has won multi awards from the Grand Prix Awards.
Follow her on twitter: https://twitter.com/digitalori?lang=en