Lori Senecal Ends Her Time at CP+B

It’s always painful for a company to lose their most valuable asset. While most think the most valuable corporate asset is money; it’s actually hard-working employees. For CP+B, the most valuable asset is Lori Senecal. Since joining the company, Senecal’s contributions have done nothing but benefit the firm.

She began serving as President and CEO of MDC Partners Network. Lori viewed the opportunity to work with CP+B as the next step in her career. It wasn’t long after she joined the company that the board created a position just for her; Global CEO of MDC Partners.

Everyone at the company loves Lori Senecal. Sadly, she announced that she will be leaving the company at the end of the year. It’s not because she doesn’t like working with CP+B; she does. Senecal’s more of serial-professional. She works for a company for a short while before moving on to another firm.

While at CP+B, she made a name for herself. Lori Senecal doesn’t like bragging, but her colleagues do. They boast about her taking the American Airlines account away from TM Advertising. A little background on the American Airlines – TM Advertising relationship: they’ve worked together for over 20 years.

With her retirement looming overhead, her focus shifts to developing the next generation of leaders. Working alongside her business partner and friend Chuck Porter, founder of CP+B, she plans on building a new team that will excel beyond her accomplishments. Going forward, she’s really focused and determined to find the right people.

According to Porter, the two of them are thinking carefully about their next move. The decision will affect the company and all of its offices. It’s not only important to promote the right people, but they also have to figure out a way to keep the company strong.

Fortunately, the next generation of leaders is up to the task. Many of the company’s offices have already experienced some change, promoting certain members to Presidents. Things look good for the company’s future. Follow her on Twitter for more.

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