The United States of America is home to one of the largest entertainment markets in the world – that’s not to say it isn’t extremely popular in other necks of the woods, though. Just last year, music and entertainment generated revenues of $17-odd billion, set only to increase with the proliferation of digital music streaming availability.That sum is only set to increase in coming years. As one can imagine, music and entertainment industry executives are commonly slammed with loads of responsibilities. Executives that can’t hang with such demands are quickly shoveled out of the mix. Those who can, however, often become extensively tenured in the industry – like Desiree Perez.Desiree “Dez” Perez has been an accomplice of Shawn Carter, better known by his stage name Jay-Z, for more than two decades. The year after his entertainment label Roc Nation was founded, Dez Perez was brought on board as Chief Operating Officer, a title she still holds today.
Roc Nation’s Activities And Dez Perez’s Involvement
Roc Nation is not only involved in the creation and distribution of music, as the company is also involved with managing sports talent, producing music, and keeping tours on schedule.Desiree Perez is deeply involved in negotiations involving Jay-Z and his record-setting company Roc Nation, including with Rihanna, today one of the biggest entertainment stars in the business.
Rihanna And Hard-Nosed Negotiation Expert Desiree Perez
Virtually every corporation seeks out deals with public figures to raise awareness of their products, services, and brand image. One such instance involved Samsung reaching out to Rihanna to promote its image on her Anti tour.Dez Perez was able to secure an agreement between the two parties worth a whopping $25 million, an incredibly large sum for anybody in the music and entertainment world.