Lori Senecal is a powerhouse of productivity. She manages CP+B’s ten international offices and has her eye on the global expansion market. Her leadership and innovative approach has helped CP+B to win accolades for “Creativity Innovators of the Year” for 2017 and “Agency Executives to Watch” in 2016. She also was honored as one of the Most Creative People in Business for 2017.
Crispin Porter + Bogusky is an advertising agency that’s been in business for twenty-six years. They are a full-service and fully-integrated company. They are happy to be across the country and across the world. With offices in Copenhagen, Stockholm and Beijing they are rapidly expanding and evolving.
In her life before CP+B, Lori Senecal was the CEO and Global Chairman of KBS. She was named a “Women to Watch” back in 2013 when it was obvious she was going places. When talking to Lori Senecal about what makes her a productive CEO she told ideamensch.com that she approaches leadership with an equal amount of vision and follow through. She is focused on executing a good idea, not just having it. She discussed bring ideas out by collaborating. Her mantra is The Best Idea is Boss not the biggest title which shows a great inclusion of those who work for CP+B. The company bases its success on solving the problems of their costumers and not focusing on just making the ads. Check out Bloomberg to see more.
Lori Senecal got her start in the business world at a young age. Being a gymnastics coach helped her gain leadership skills she’s carried with her. This is part of the reason her team is so successful because she runs it the same way with everyone working together. One marketing strategy she says is great for getting new business is to learn everything about your business or your client so that you can help them improve. That’s how you solve your client’s problems, by learning about them.
Read more: https://www.mediapost.com/publications/article/301396/cpbs-lori-senecal-leaving-agency-business.html
Success at a business management position requires agility and skill. Chuck Porter, the only remaining fellow of the three co-founders of MDC Partners, has praised Lori Senecal performance at her position. Lori is said to retire from her position as the Global Chief Executive Officer for CP&B after serving almost three years beginning March 2015. Talking on the issue, Lori says that she is ready for a retirement after a great and fulfilling run.
She recounts her owe in the leadership opportunities that she received in the US. Raised in Canada, Lori Senecal has served in high positions for some reputable organization. Before joining CP&B, Senecal had been CEO and president of KBS. She recounts that her name making it on KBS’ door was a remarkable achievement. She has also led McCann New York as president.
At CP&B, Porter refers to her methods as ‘genius’ and says that Lori’s performance superseded his expectations. While running the organization, some remarkable landings which highlight her career have been made. The American Airline account still baffles advertising agencies who lost to CP&B. 25 years after a lasting relationship, TM Advertising in 2015 lost American as their client to CP&B.
By 2016 Lori had made it in the Agency Executives to Watch and had secured a position in the Women to Watch in 2014 by Ad Age. Porter is quick to notice that Lori has successfully demonstrated communication and management structures that fit and works for the company.
The McGill University graduate is an established technology solution expert offering innovative approaches to issues at the workplace. She has pioneered various marketing and advertising techniques and is renowned for her knowledge in the field. Her rise to CP&B executive leadership was prompted by her popularity and excellence in the ad industry.
The youngest of four sisters, Lori honed her leadership skills as a gymnastics coach. Failure to enter the team prompted her to participate in other ways, therefore developing some of her most practical skills while coaching. Lori says her relentlessness has led to being successful.
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See more: http://adage.com/article/agency-news/lori-senecal-tapped-ceo-kirshenbaum-bond/138513/
Taking a global company to greater heights requires a well-calculated move that may at times be controversial but one that is sure to work. This seems to be the case of Lori Senecal, a powerful businesswoman that has proved to be the go-to person when it comes to making critical transitions in business. She is a ‘shy introvert’ who is more than conventional at the positions that she has held in the present and the past. According to PRNewsWire, the Chairman of CP+B reiterates that he would never have picked a better candidate to head the award winning company. Lori is a refreshing addition to a business that would have regularly worked with an emoted leader providing a cooler image yet very professional. She is always known to wear black and occasional navy blues which is more than a statement for her. She was appointed the CEO of MDC working in two of the most priced shops; reports Campaignlive. Today, CP+B and KBS, is the top leader due to her successful runs. She is also a firm believer in elevating women professionals and did so after taking her position at Crispin.
One of the things that stand out about Lori Senecal is her dedication to results and profitability. She is a no-nonsense stern leader that is also soft spoken, but a force to reckon with. Many journalists that have had a chance to interview her present the image of a woman that takes a less flashy approach which is supposedly one of the reasons why her deals go through. Her go-to meeting place in New York is the Library at the Crosby Street in SoHo.
Some of the main players in CP+B include Domino’s Pizza, Nestle, Coca-Cola, and BMW. Lori was able to turn KBS from a 200+ people company to a 900+ people agency that is fully functional. Her strengths are in innovation and the ability to fuse cutting edge technology alongside good governance to provide results. Her strength has also shown is handling people with a clear-cut approach that some may view as non-lenient. The management felt that they needed to upgrade and empower the staff which is one of the main reasons that Lori has maintained all her leadership roles at the company. MDC is one of the greatest companies when it comes to advertising and the only company that has won multi awards from the Grand Prix Awards.
Follow her on twitter: https://twitter.com/digitalori?lang=en