Lori Senecal is a powerhouse of productivity. She manages CP+B’s ten international offices and has her eye on the global expansion market. Her leadership and innovative approach has helped CP+B to win accolades for “Creativity Innovators of the Year” for 2017 and “Agency Executives to Watch” in 2016. She also was honored as one of the Most Creative People in Business for 2017.
Crispin Porter + Bogusky is an advertising agency that’s been in business for twenty-six years. They are a full-service and fully-integrated company. They are happy to be across the country and across the world. With offices in Copenhagen, Stockholm and Beijing they are rapidly expanding and evolving.
In her life before CP+B, Lori Senecal was the CEO and Global Chairman of KBS. She was named a “Women to Watch” back in 2013 when it was obvious she was going places. When talking to Lori Senecal about what makes her a productive CEO she told ideamensch.com that she approaches leadership with an equal amount of vision and follow through. She is focused on executing a good idea, not just having it. She discussed bring ideas out by collaborating. Her mantra is The Best Idea is Boss not the biggest title which shows a great inclusion of those who work for CP+B. The company bases its success on solving the problems of their costumers and not focusing on just making the ads. Check out Bloomberg to see more.
Lori Senecal got her start in the business world at a young age. Being a gymnastics coach helped her gain leadership skills she’s carried with her. This is part of the reason her team is so successful because she runs it the same way with everyone working together. One marketing strategy she says is great for getting new business is to learn everything about your business or your client so that you can help them improve. That’s how you solve your client’s problems, by learning about them.