The Dos and Don’ts of Online Reputation Management

Building a business goes beyond acquiring capital for financial stability. It entails knowing what clients want and how to address their needs. As an entrepreneur, you should focus on your online presence, especially if your target audience is tech savvy. You should also note that in this modern world, people prefer looking up a business venture online before they purchase any product or service. The information they find online about your venture determines their buying power.

Most businesses are at the risk of losing approximately 40 percent of their revenue when potential clients find negative information about the business online. The number can increase to 59 percent if the first page of search results of a venture contains negative reviews. For you to avoid such losses, the following tips will emancipate you on how to manage your online presence.

Search for Your Brand Online

At times, entrepreneurs are unaware that the reputation of their brands has been tarnished on the Internet. Before adopting strategies of being reputable on the web, you should first check what people are saying about your brand. Use tools, such as Social Scanner, to flag any controversial social media updates.

Web design

Sites usually contain information about a brand or a person. As an entrepreneur, you should build a website for your business. The site’s SEO structure should allow it to appear on the first page of search results when someone searches for the business’ name online. You should also have a personal website to avail information about yourself to the clients.

Social media

Social networking profiles usually appear in search engine results when the name of a brand is searched on the web. Try to reserve the name of your business or your name to few social media, sites such as Twitter and LinkedIn, because of their popularity. You should also ensure that the information you share on these platform does not conflict with the customer’s expectations about your business.

Google listing

By claiming and verifying your Google listing, details such as hours of operation, website, and address of your business will always appear on the right hand of Google search results. It takes less than ten minutes to sign up for Google listing.

OSI Group Expanding Their Manufacturing Network

The giant in the marketplace for food development and distribution OSI Industries, LLC made a significantly beneficial purchase of the former Tyson Foods plant which is located in Chicago in the United States of America.

More specifically, OSI Group, LLC bought a warehouse for storage in Chicago as well as a facility dedicated to food processing. The food processing facility is more than 200 000 square feet. It used to belong to Tyson Foods which is another giant in the marketplace. The main building of Tyson Foods is, in fact, closely located to another facility that OSI Industries, LLC is the owner of. The reason for the purchase that OSI Group made is that it is very likely to provide support for the infrastructure and the network of facilities that the large corporation is running in the state and across the entirety of the United States of America as well.


MR Kevin Scott is at the position of senior executive vice president at the OSI North America. He stated in a recent press release that the newly purchased processing facility would be an enhancement to the capabilities of the company and it will be able to add to the expansion of the network in a valuable way.

The manufacturing network of OSI Industries, LLC is undergoing a constant expansion. That is a necessary aspect of the corporation because of its large operational reach. The company has markets in China and Japan, Many countries in Europe, In Austalia and South Africa, and in many other places all over the globe. The company is making such purchases rather frequently in other to be able to provide for the growing demand of the marketplace that they are a part of. The company of OSI Group has its main building set up in Aurora, Illinois.

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